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Want to perfect your social media strategy? Sorry, but that’s impossible. Social media is an art, not a science, and it’s ever-changing. For example, just because posting at odd hours worked in January, doesn’t mean it’ll still be effective in March. Read More

After years of using “fuzzy math” to calculate the value of social media marketing, marketers are being tasked with generating and showing true ROI. But the truth is, ROI isn’t always just about revenue.

Depending on brand objectives, social media ROI could mean everything from awareness and soc Read More

When it comes to using Instagram hashtags, it can be a bit of a touchy subject; some people hate them, and some people love them a little too much. But did you know that posts with at least one Instagram hashtag average 12.6% more engagement than posts without a hashtag? Read More

This is by no means an exhaustive list, but hopefully someone just starting out on any of these social media platforms will find something here to help them get going. Read More

Remote work is one of the greatest freedoms of the internet age, but it also comes with a unique set of problems. Collaboration gets harder, relationship-building isn’t as natural as it could be, and remembering to change out of your pajamas before rolling into the ‘office’ is something you only gr Read More

What you say and how you say it in words, sounds or pictures can be vital to your advertising success Read More

In this digital age, a comprehensive online marketing strategy can help you reach increasing numbers of potential clients. When reevaluating your strategy, focus on six key components that can help fuel business growth and take your business to the next level.
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Every business knows that Facebook is integral to a successful marketing strategy. But creating a winning strategy on the platform takes more than tossing random piece of content onto your Page and hitting publish.
The social network provides you with plenty of bells and whistles to help enhance y Read More

We all have the same 24 hours to work with. But there are lots of ways to get more out of those hours. We’ll give you some tips to make the job easier.

Whether you work from home, work in an office, work for yourself, or for someone else, there is a tip out there that will organize, streamlin Read More

The best way to get followers is to pin good stuff – and pin it all the time. Try scheduling a bunch of pins over the course of a week using online tools. Read More