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I was not a big fan of the 1st edition, so I was looking forward to the 2nd edition to see if it might be more succinct and easier to digest. Sadly, the 2nd edition is much like the first. But still, in this review, I will have a closer look at the hot chapters in this Social Media Marketing hand Read More

Hair and Beauty salons are very much a location based business. No one will drive for 45 minutes to go to a salon unless they are getting married and they want to go to the absolute best hairdresser. So based on the nature of the business, the website should have the same aim. Below I will list a f Read More

AB Testing, which is also called Split Testing, is becoming very important to businesses that realise that their website is their greatest tool on the web. Their website is the hub of all online activity, and usually exists to either obtain a follower, a lead or a sale. But how do you know what wil Read More

A Book Review. Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email and More... Read More

There are those companies that get it – and prosper, and those that still don’t get it – and stumble. Strategic marketing is paramount to achieving long term and short term business objectives. If your marketing actions are not strategic you weaken the potential for better results. So it’s time Read More

When looking at followers, return on investment and social media success, it's clear to see that popstar Lady Gaga is a winner.  Some musicians and businesses dream of having that level of success.  But is it that Lady Gaga is doing something truly different with social media? Read More

The ability to write good copy is a skill. Good copy can make you laugh, make you cry, and especially make you buy! But if you are considering hiring a copywriter it’s important to understand exactly what they do and what types of copy they can provide. Read More

When the Global Financial Crisis hit, Suzy Trotta, a real estate agent in Knoxville, Tennessee, USA, knew the recovering period would be very long and her business as she knew it would not be able to continue.  The buyers just weren't there any more.  So she had an idea - to start a blog... Read More

The opportunities for small businesses to incorporate video marketing in their overall strategy keep growing and growing.  But how do you know what kind of videos to make?  There are several options you may want to consider. Read More

Group buying websites like GroupOn and Spreets really took off by 2010-11, and suddenly these new types of websites looked like creating win-win situations. Win for a the business = getting a new client, and win for the buyer = an incentive to trial a new business to see if you’d like to return. Read More