Your business vision and mission is paramount to the future growth and success of your business – no matter the size. The vision and mission not only guides the course of the business and its employees, it also is paramount in marketing your brand to your customers. And assisting to describe why
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These stories submitted by Fionamceachran will be featured BizSugar's homepage
Defining Your Business Vision And Mission Statements
Posted by fionamceachran under MarketingFrom http://www.abnormalmarketing.com 4523 days ago
Seth Godin is a Liar
Posted by fionamceachran under MarketingFrom http://www.abnormalmarketing.com 4529 days ago
Well, no, not really. He is more of a really good storyteller. And that is the premise behind his book that I read – All Marketers Are Liars.
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Setting a Marketing Budget for your Small Business
Posted by fionamceachran under MarketingFrom http://www.fionamceachran.com 4539 days ago
You know that to get more customers and grow your business, you need to spend some of those hard earned dollars on marketing. But how do you know how much you SHOULD spend? The first thing you need to realise is that marketing is not just an expense, marketing is an investment!
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Launch Of Beadoire And All Things Beads, Bling And Belle
Posted by fionamceachran under Products and ServicesFrom http://www.abnormalmarketing.com 4539 days ago
Maureen has an extraordinary talent. She is the incredible creative mind behind the shopping experience that is Beadoire!
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Using A Website For Personal Branding
Posted by fionamceachran under Online MarketingFrom http://www.fionamceachran.com 4547 days ago
The greatest personal branding test of all time occurs at the moment you decide you want a personal website, which is a website based solely on your name. It can really make you think about how you want every aspect of your professional personality to shine through.
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Google Plus Launches Pages for Business
Posted by fionamceachran under Social MediaFrom http://www.abnormalmarketing.com 4553 days ago
Google Plus launched a few months ago as a potential rival for Facebook as a social network. Some businesses jumped straight on and set up profiles, only to find Google deleting them. Google then explained that pages specifically for businesses and brands was in the works! So this was an expecte
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Six examples of how to use Facebook company pages for B2B marketing
Posted by fionamceachran under Social MediaFrom http://www.smartinsights.com 4564 days ago
In my previous post on B2B Facebook page marketing, I outlined the emerging and evolving case for adding Facebook to your B2B marketing arsenal and offered some advice on the type of strategies you might adopt. Here, I’ll run through a number of current Facebook sites which show how B2B companies m
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How to Inspire Trust
Posted by fionamceachran under Customer ServiceFrom http://online.wsj.com 4564 days ago
Research shows that the most-trusted companies have higher revenues, profitability and shareholder returns. Here are five principles leaders can use to inspire trust in themselves and embed trust in the daily cultures of their companies.
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Can Social Commerce Work for Brands and Fans?
Posted by fionamceachran under Social MediaFrom http://www.abnormalmarketing.com 4565 days ago
Social media is now presents biggest opportunity in all small business marketing plans. But the main thing business owners are struggling with, is how to use social media to sell stuff.
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8 Top Tools For Online Mind Mapping
Posted by fionamceachran under StrategyFrom http://www.abnormalmarketing.com 4572 days ago
Ideas can become gold, especially if you write them down. And most ideas flow in a process, and previously you needed either a big piece of paper, or a white board in your office to create a cohesive idea flow. But like most things in our working lives, technology creates opportunities. And the
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