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Is there a difference between influence and popularity in social media? One pundit doesn't think so because tools to measure so-called social influence have trouble telling the difference. Further, he believes we shouldn't even ask the question. But you should -- and marketing depends on it! Read More

50 short and sweet small business marketing tips from the Diva Toolbox. Two of my favorite tips include:

18. Being better at something is not as good as being different. When you’re different, people will notice.

19. Use customer’s names on your website. People will always promote thems Read More

The current value of reputation management for the majority of individuals is somewhat debatable however what is not up for debate is that reputation management has become extremely relevant to small businesses. If you’re a local business that relies largely on word-of-mouth, a few bad Yelp review Read More