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Google has launched its dynamic remarketing program to all clients with a Google Merchant Center account. This pilot program is only available to those in the travel and education sectors, but Google does plan to expand later this year. Read More

Website launches can go oh-so-wrong. Skim this checklist of 6 tips to make an anticipated launch day easier and less stressful for your team. Read More

Even though it is easy to start advertising on Google Adwords platform, you will need to do your home work well before you start getting clicks and traffic. There are various strategies and techniques adopted by online marketers so as to get more out of the PPC advertising campaign. Here are some o Read More

Business owners usually hire companies or consultants that offer digital marketing services and work with them so that they can get better visibility against the targeted key phrases in Google and other search engines. Aside from the progress report provided by marketing team, I believe business ow Read More

A title is a promise. The title tells readers exactly what they can expect from a blog and how reading it would benefit them. While there are many Read More

While there are some new terms and ways of implementing SEO, the concepts remain the same; SEO is simply doing whatever you can to get your content found! Read More

Beginning on July 22, all Google AdWords campaigns will be upgraded to Enhanced Campaigns in an effort to help advertisers manage their advertisements across multiple devices without having to manage and maintain multiple campaigns.vertisers' campaigns. Read More

The top online marketing blogs are collected all in one place, nicely categorized to cover content marketing, optimization, testing, and more! Read More

For those who are keen to improve the overall performance of their Adwords Campaign, here is a good and effective tool from Google. The Adwords Campaign Experiments (ACE) is an amazing tool from Google which helps online advertisers to manage and improve the overall performance of their Adwords acc Read More

With the introduction of BMM a little over a year ago we’ve seen a shift in the way most AdWords managers use keyword match types. I’ve been lately asked a lot about how different match types should be used, so in this post I’m revealing some of my own ways for match type management in my AdWords c Read More