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What do Nelson Mandela, David Beckham and Anne Frank have in common? What does it have to do with you? Read this post to find out how a common marketing mistake could be costing you business Read More

We’ve all heard the expression, “don’t sweat the small stuff." The great thing about content marketing: some small things can produce big results Read More

The world of marketing just got a whole lot easier. Joe Pulizzi launched the Content Marketing Institute this week. His aim is to provide instructional content for people wanting to develop their own marketing content and strategy. If you're looking for practical advice, hints and tips - and who isn't - this is the place to start. Read More

Have you ever considered what your signature says about you? One of the most famous signatures revealed a courageous patriot. John Hancock intentionally signed his name to the Declaration of Independence with a flourish, indicating his support for the American Revolution from British rule. Even now, “putting your John Hancock” is a euphemism for signing your name. While it’s unlikely any of our digital signatures will pack that much punch, we can definitely make good use of the real estate under our name. Read More

If you're a small company without a lot of resources or time to dedicate to your software environment, you're probably missing out on a lot of technology that could help you grow your business. Read this post to find out how you can get some of your wishes granted. Read More

How effective is content marketing? Is it possible to develop a quality piece of content and get 1,000 clicks on it in a single day? John Bottom from Base One is trying to find out at the IDM B2B Marketing Conference in London. Read this post to find out more and how you can get involved. Read More

While a lot has been said about the benefits of document scanning systems, not a lot has been written about the risk a company is taking if they don't do it. Read this post to discover 5 ways a document management system can reduce risk in your company Read More

What you say, and how you say it, reflects on you and your company. You don’t need to be a professional writer to improve the quality of your writing efforts. Take an extra couple minutes with all your business communication and I bet you will begin to see a difference. Read this post to discover 3 tips anyone can use. Read More

If you're using the SharePoint web content management system, make sure your pages are optimized for search engine rankings. This post discusses 9 easy things you can do to help your SEO and recommends 6 things to avoid. Read More

When I started my business, my marketing strategy was to target big companies. While they have bigger budgets and more resources, large enterprises also come with complexity that can bog a sole proprietor down. Read this post to discover 7 reasons I prefer working with small and medium-sized businesses Read More