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Establishing a social media presence for your company requires a marketing strategy and consistent execution. When you are a sole proprietor, and you are the major part of your company brand, it can be easy to blur the lines between social media for business and your private life. Read this post to discover four reasons I'm not letting my guard down and joining the trend to post personal photos on Facebook Read More

A recent report from The Social Media Examiner shows small business and sold proprietors are gaining significant benefit from social media marketing activities. This post summarizes the findings. Read More

Sometimes not doing anything can be the most costly decision you make. Document management without a considered strategy can end up costing your organisation a lot more than your realise. Read More

The idea of a paperless office has been around a long time, much longer than global warming. Read this interesting post to find out other reasons why it makes sense to adopt a paperless office. Read More

Pricing professional services isn't an exact science. There are times, however, when client behaviour guarantees a higher rate. Read this post to find out 7 things to avoid if you want the best deal on copywriting services. Read More

Developing competent business content is harder than it looks. What might sound good to the average person, could be losing prospects and customers. This post describes the problem with gobbledygook in business writing and gives some suggestions on how to combat it. Read More

While social media is widely accepted as an ideal method to drive traffic to your website, RSS feeds are often under-utilised or forgotten. After discussing how I was using my own RSS feed with my web designer, I realised I was missing a great opportunity to promote my content. Read this post to find out how an RSS feed can improve your content marketing activities. Read More

I've been getting a lot of invitations to connect with strangers on LinkedIn. I take the trouble to reply to these requests and politely refuse the invite. Last week I got a snide reply back accusing me of not understanding how to network. That experience informed this new blog post. Read More

Many of the reviews of the popular international Media140 conference say nothing new was really said. Read this blog post to find out what one attendee heard that has her heart singing. Read More

ClickPredictions eBook contains over 100 recommended resources from top marketers including 39 of the best content marketers, B2B marketers, email marketers and social media gurus. Check page 17 for my prediction. Read More