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There's a new kid in Content Marketing town quickly gaining popularity. Learn more about infographics and get some great examples to inspire you to add the new 'must have' piece of content to your content marketing strategy. Read More

A blog is one of the best ways to reach a wide audience at a reasonable price. Still, it’s harder than it looks. Business bloggers often struggle to find time and inspiration when holding down a full-time job. This post details 12 ways you can encourage your favourite bloggers to keep producing gre Read More

When it comes to social media, who do you depend on for advice? An article in Computerworld magazine highlighted a common problem. A lot of organisations have no idea who should be responsible for their social media presence leaving them open to potential brand damage. Read More

Content marketers know one thing for sure. If you want to attract people and capture their attention, you have to employ one simple technique. This post tells you what it is and gives good examples on how to do it. Read More

The crucial element in well-run companies? Leaders who know what they believe in. What differentiates the true winners from the rest of the small business pack? Read More

Every week we're being treated to new stories about how our personal privacy is being eroded in social media channels. Understanding how this happens is key to ensuring your social networking experiences remain positive. Read this post to find out 10 tips to help protect your personal privacy while Read More

Do you know what the acronym WOEID means? Do you know why it might be important to your privacy? Your activity in social networking sites is being gathered in many different ways. Understanding how the data is being collected is the first step to ensuring your privacy. Read More

The downfall of Borders bookstores holds valuable lessons for small business owners. Losing sight of your core business and what made you successful can be the kiss of death. Read More

With breaking news happening in real time, how you react in your social networking sites could have a long-term effect on your brand. Do you have something to add to the conversation or are you committing social media suicide? Read More

Getting an assignment might seem like an opportunity to create even more work for a busy content marketer. When you let someone else assign you a topic or a project, the benefits might far outweigh the time invested in the original project. Read More