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Social media is firmly entrenched in modern communication but personal privacy can quickly be eroded in social networking environments. Ascertaining your risk requires recognition about how the tools work and how we relate to people we encounter while using them. Read More

Do you remember the first time you felt uncomfortable when someone shared too much information about their personal life? It’s become common for people to compromise their own privacy. Often, they probably don't realise they're doing it. Read More

Is the design of your website letting you down? Good web content is essential to creating a marketing asset for your business. Even the best content suffers if the design isn't supporting your business. Read More

One of the biggest reasons businesses avoid adopting a social media strategy is fear of attack in a public forum resulting in brand damage. When it happens, it pays to take stock and examine the lessons learned from the experience. Read More

Working on the principle of content marketing, drawing people to your business is the hardest part. Once you've got them at your door, make sure someone answers their knock. This post contains 5 things you might be doing to discourage new business without even realising it. Read More

The marketing world is experiencing a paradigm shift. The Content Marketing Revolution is moving business toward publishing. If your content is not localised properly, you may end up losing business in international markets. Read More

As more businesses distribute content internationally, it’s important to consider how the content plays in every target market. Read More

Have you ever worked on a localization project? If you have, you know one of the biggest challenges is to manage the expectations on both sides of the Read More

If you’re a marketer – or involved in marketing your business – you might have noticed a paradigm shift in how successful organisations are approaching lead generation activities. Widespread use of the internet – across all ages, all countries and all professions – changed how people make purchasin Read More

It’s undeniable much of what is on the web is tired, boring or taken right out of the box. Much like content full of gobbledygook, boring design encourages your visitor to move on to something more enticing. The converse is also true, great design entices people to hang around. Read More