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Wordle is nifty little utility able to pack a big punch on improved copy, especially for SEO. Read this post to discover a valuable tool to add to your copywriting arsenal. Read More

No one disputes the benefits associated with a content marketing strategy. Developing original content while creating a tangible asset for your business is a very intoxicating idea. So where does it go wrong? Read More

Consistently producing quality content on your blog can wear you out. The best bloggers employ special techniques to get them back into a blogging groove. This post reveals ideas on what you can do to get back into a blogging groove. Read More

The content marketing revolution is upon us and that means we need to be more diligent than ever about our content strategies. This post details some common ways business is being let down by their own content. Read More

Next time you’re ready to fire off an invitation on LinkedIn consider the person you’re targeting. What do you offer them? Are you trying to boost your profile or are you genuinely looking for ways to increase both your opportunities? Read More

Have you ever had a song stuck in your head that won’t go away? Wouldn’t it be great if you could get your marketing message to do that? It’s not really the whole song playing over and over; it’s usually just a few lines of the chorus on heavy rotation. Short pieces of content can be just as valuab Read More

Last week the Content Marketing Institute (CMI) launched a new service on their website. CMI Pro is a free subscription service providing plenty of research for anyone working in the content marketing space. Read More

The B2B Social Media Landscape provides an excellent example of asset based marketing. Combining good content with great design, the infographic produced by Base One is a handy piece of content with the potential to become a long-term asset. Read More

Have you made a new year's resolution for your business? A Facebook post from an Australian company provides motivation to think about how you're going to ROCK your own business in 2011. Take the challenge! Read More

Balancing your professional image with your personal life can be a fine line to walk when it comes to social media. With more opportunities than ever to expose every detail of your life, is it really the best thing to do for your career? Read More