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Have you been getting emails wishing you happy holidays? Of course you have. We all get them this time of the year. How many of them are sent by people you know and who know you? One thing I’ve noticed this year is an increase in the number of “Holiday Greetings” emails I’m getting from organisatio Read More

While it’s not exactly brown paper packages tied up in string, I do want to share some of my favourite blogs. I’ll forgo the “Best of 2010” and “Predictions for 2011” posts in lieu of what I consider to be the best content around. Some of them are well known, some only have small followings. In all Read More

What makes you pull a book off the shelf and look inside? Whether we like it or not, a book is judged by its cover.Can you get by with an attractive cover and let the content stand on its own? Does your long-form content deserve special consideration on the design front? Read More

A certain amount of mystery surrounds content marketing but, mostly, it’s just a lot of solving problems for people that want to improve their business. As all businesses move towards a publishing strategy – thanks to the internet – these confessions lend insight to others working with content. Read More

Consistently developing and publishing good content is the key to an effective content marketing strategy. The best content marketers focus on production and don’t worry so much about the mechanics and technicalities of every word they put down. Getting your content into the hands of the people tha Read More

Writers have one weapon to entice readers – the headline. A key element to copywriting success is being able to craft a great title. If you struggle to hook readers with your titles, you’re going to have to come up with another tactic. Design is the way to do that. The better the design, the better Read More

In the age of digital, it's possible to become so efficient you miss out on a great way to get new ideas and inspiration flowing, Read this post to find one old school technique to help you when you're suffering from writer's block. Read More

Content Marketing for Small Business is a replay of a free webinar designed to inform business owners how they can use their knowledge and expertise to gain more customers and revenue. Read More

A recent Christmas event in a major metropolitan city was full of marketing lessons. Promising a "magical show....and the grand arrival of Santa into the city", the event missed its mark, by a lot. While I suffered through the evening, I couldn’t help but consider the marketing lessons to be learne Read More

How do you feel about SEO? If prospective customers cannot find you when they’re looking for a vendor, the best content and most brilliant design languishes. For as much as I’d rather not think about SEO, it’s on my mind all the time. Read More