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Have you ever considered how you could be getting long-term benefit from your marketing expenditure? This asset based marketing case study gives some great ideas on how to achieve it with your newsletter. Read More

Business people are worried they will ruin their reputation or inflict brand damage simply by being out and about on the ‘net. While harassment does happen from time to time, it’s not really a problem if you have a plan on how to handle the social media rabblerousers. Read More

Developing a content mission strategy assists in achieving your asset based marketing goals. If your company mission statement is the map to get to your destination, your content mission strategy is what you use to plot your route. Read More

Good content is worthless if no one reads it. Good design can encourage someone to read a document they wouldn’t normally consider. A social media strategy can help turn your marketing expense into an asset for your company. Read More

Is it ever okay to call someone stupid? Read this post for a mini case study on how NOT to gain influence through your business communications. Read More

You’ve heard the famous quote from Lord Leverhulme, British founder of Unilever, right? He said “Half the money I spend on advertising is wasted, and the problem is I do not know which half.” It resonates with anyone who has ever had to budget for an expensive activity with intangible results, spec Read More

How are you doing on your Google rankings? Are you spending a lot of money in Adwords and pay-per-click (PPC)? Do you wish you could get better SEO results and reduce your monthly spend on online advertising? Business has awoken to the fact that having an online presence is not enough. Your website Read More

The way your content looks is no longer a "nice to have". Design has the ability to draw people towards your content and encourage them to stick around. Until your content is actually read, it's not an asset to your company. Read More

With content marketing, the best words don't determine what will win attention. Here's the case for using design in your content marketing efforts. Read More

Twitter can be an unfriendly place when you're first starting out. If you're using Twitter for business, figuring out what to tweet about is half the battle. Read More