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Wouldn't it be nice if your marketing budget was being spent on producing an asset for your company? n'What are the essential elements of asset based marketing? What benefit is there in adopting an asset based marketing strategy? Read this post to find out. Read More

The B2B Content Marketing: 2010 Benchmarks, Budgets and Trends reports holds special insight for the challenges facing small business. Read More

As a writer, I know original content is the most powerful way to gain influence and establish your authority. I’ve always felt that providing consultation and practical advice is the best way to attract prospects and keep my clients happy. Lately, I’ve been feeling like something is missing in that Read More

As social media moves firmly into the mainstream, I'm beginning to see behavior from the early adopters described best as "unimpressive". If social media is an inclusive platform, is there really a right or wrong way to use the tools? Read More

Starting a blog can seem like a daunting exercise better left for another day. With increasing importance being placed on the commercial value of a blog, it's better not to leave it too long. Read this post for 7 tips to help you get started blogging. Read More

Determining the best combination of social media, blogging and SEO activity for your business can be daunting. Knowing where the online activity in your industry resides is a first step to solving the dilemma. Read More

Your eNewsletter is a valuable asset to your business. Are you getting as much benefit from it as possible? Read this post for some ideas on how you can get even more value from your email marketing campaign Read More

Much is written about using social media and content marketing to increase revenue and generate a larger customer base. What if you had all the customers you need? Would you still need a digital marketing plan? You bet Read More

Do you have an RSS feed on your blog? I didn’t think I needed one but lately I'm discovering some great ways to extend the influence of my blog and generate a lot of traffic to my website. Read this post to find out how an RSS feed can help you do the same. Read More

Your website is supposed to draw customers to your business. Poor design can do the opposite and drive them away. Read this post to discover six common mistakes to avoid Read More