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Visit any number of websites on a given day, and you'll encounter advertising portals that are way off the mark. The content is poorly written or disorganized, the menu options are confusing, the navigation sloppy. Read More

Offering free stuff on your blog has its advantages, if done right. Here are the four most important rules for a successful usage of this technique. Read More

The origin of telemarketing (TM) may be lost in the mists of time. Lots of folk credit Murray Roman for being the father of telemarketing but I don't believe he ever confirmed parenthood. As an executive for the Ford company however, he was involved in the first mass telephone campaign in 1964. Read More

There are lots of Wordpress plugins and resources out there to help owners and administrators to manage co-authors. If you are planning to turn your blog into a multi-author blog, here's 35 Tips Tricks To Manage and Handle Multi-Author Blogs you might w Read More

On the marketing team here at HubSpot we make social media pay by measuring it in three main ways: Read More

Credibility comes from the “context and content.” People meet us and try to place us among what they already know. They use their experience and our first impression — how we look, what we say, what we do — to recognize signs that might validate our consistency, integrity, competence, and trustworthiness. Read More

Depending on the purpose for attending a conference, goals may vary. Here are some common goals based on the various reasons for attending any kind of marketing conference: Read More

CRM software or (Customer Relationship Management) software is one of the most widely used software applications used by businesses to store critical information related to customers or prospective customers which can be used for marketing, sales, customer service and other areas of business which involves contact with potential or existing custom Read More

Still, the question that has been on my mind for several months now is whether we are seeing a shift where some of the core benefits and skills that people expect to recieve from an MBA are now readily available through social media. In particular, I'm thinking of four areas: Read More

Follow these 10 critical strategies and you will inevitably exploit opportunities, prevent failures and advance your career. Read More