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Brands acknowledge the importance of engagement in every marketing touchpoint. Visitor engagement is at the core of generating leads. Customer engagement is necessary for client retention. Read More

Mistakes still stand between B2B brands and their impending success. It’s easy to avoid rookie mistakes related to blogging and social media. But the more serious ones…the ones I am going to discuss here are a bit difficult to identify. Read More

While a drilling equipment manufacturer may have a hard time finding customers from social media, an online shop or a digital art exhibitioner can bag too many fans and followers. Read More

Startups prefer online promotion over offline promotion because the former is cost-effective and yet often has shown definite results. Because blogging is the default window leading to online promotion, more and more brands are getting into it these days. Read More

Advertising can bring you quick success. That’s the reason it’s still in vogue and will continue to be so.
Small businesses need to shrug off the preconceived notion that advertising is uber-expensive. Read More

For better brand recognition, companies are leveraging social media and content marketing. Content marketers everywhere are following social media advice from experts.

The smart marketers are addressing social media and content marketing jointly, not separately. Read More

Marketers view social content as their best bet to get visitors and turn them into leads. Without a doubt, social content makes content marketing more effective, but harnessing it can be a major challenge. Read More

Retail, especially online retail is a delicate domain. A customer who is all set to buy, may be riled by a technical glitch and abandon the cart. When it comes to the success of online retail, nothing matters more than

UX design
Onsite content Read More

With featured snippets, Google aims to make organic ranking more dependent on content marketing.
For those who have money to pour into a PPC campaign, programmatic advertising is the way to go forward. But those who eye at organic content should leverage featured snippets. Read More

Those unfamiliar with the realities of the blogging dream of getting millions of visitors overnight and joining the ranks of Mashable and Techcrunch. Read More