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Which social networking sites have the best targeting tools? Which ones are the best for campaign performance?
DMA polled 171 UK marketers and asked them to mark each site out of 10 in three key areas: campaign planning, execution and optimization.
The scorecard provides a unique insight into wh Read More

YouTube audience can be active advocates for your brand, they are highly engaged and share what they love, connect with their passions and they will reward your brand, according to a recent study from Google.
This infographic takes a closer look at how brands can engage with a highly passionate an Read More

Sure, you can get lucky now and again by automating your posts and without responding to comments, but if you really want to be successful in social space, there are some rules you should follow.
Here are 4 infographics from Social Research Strategies that break down how to post on Pinterest, Twit Read More

The use of social networking sites like Facebook and Twitter has exploded over the last 5 years, each day average social network user receives 285 pieces of content, including 54,000 words and 443 minutes of video, but a research reveals that almost 6 in 10 people strongly or somewhat dislike over- Read More

As with many digital tactics, there's always someone proclaiming the imminent death of email marketing. It's "Killers" are said to include social media, instant messaging, mobile apps, and spam. However, it's still here, it's growing and the following data can prove it. Read More

Kenshoo, released their quarterly global search and social advertising trends report in an infographic form to give marketers an idea whether search or social advertising is the best route to go. Read More

There are thousands, if not more, facts and figures that sing the praises of using visual content in your marketing strategy. Bandwagoncreative's infographic took a closer look at why visual content is important. Read More

89 percent businesses adopt social media for brand exposure while 75 percent of businesses use social sites to increase traffic.
But relatively few brands are aware of the legal ramifications of using this channel. Therefore, some companies are getting in trouble with social media marketing. Read More

It's highly recommended to change your passwords right now if you've not already done so, especially if you are using Blogger, Facebook, Instagram, Tumblr, YouTube (see this infographic). Read More

Take a look at this infographic by eloqua titled Content Smorgasbord: Top Examples of ‘Snackable’ Content delineating why your marketing content should be digestible in a lunch-break. Read More