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Cyber criminals are smart- from curated malware and targeted attacks, security breaches happen every day. Cyber attacks have have increased more than 70% over 2013 and 47% of all US adults have had their personal data exposed by hacking attacks in the last year. With the increased volume of attacks Read More

A few weeks ago Google launched Gmail ads in the AdWords interface, shortly after that they pushed out the ‘Customer Match’ feature allowing advertisers to upload email databases into their accounts – arm yourself and learn email marketing via adwords skills to add it to your advertising options or Read More

It's no secret that content marketing done well can yield huge spikes in traffic, thousands of social share, and a legion of new followers.

But beyond one-off campaign results, “how can the sum of content marketing efforts impact your bottom line over time?” Read More

A high converting website is extremely important as it enables you, as the webmaster, to get the most out of all the users arriving at your website.

Below are some tried and tested design improvements that will help your website convert better. Read More

Mobile marketing spending will pass $100 billion in 2016 to account for over half of all digital advertising, predicts eMarketer. By 2019, this figure is projected to nearly double to over $195 billion.

The growing demand is changing and reshaping everything from how websites are designed to how Read More

Knowing what does and doesn’t work for your website can be what makes your site a success or a fail so it’s essential that you know what effect any changes you make have on your visitors.

The latest infographic from VWO, the visual website optimizer, have looked at the method of A/B testing and Read More

With all of the choices out there, how do you decide on a social media marketing tool for your business? Are you concerned with pricing, usability or support? All of the above?

Luckily for us, the kind folks over at G2 Crowd took the time to assess four of the market's top social media managemen Read More

Just like any good writer should read frequently, any good podcaster needs to regularly listen to top-notch podcasts. Here are seven of the best you can learn from, along with a few extra tips to get you started. Read More

Content marketing is a balancing act - you need to create content that's shareable but also trustworthy. Here are 7 ways you can walk the tightrope successfully. Read More

"Marketers looking to stay competitive know it's all about the numbers. From monetizing budget and leveraging technology to determining search success and personalizing campaigns, marketing in the digital age can feel like one big math test. Is your digital marketing strategy making the grade?" Read More