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My company specializes in developing group purchasing programs for local governments and educational institutions. I’ve wanted to revamp our collateral material and website for the better part of the last year. Read More

The answer to this title’s question is, in a word, it’s HUGE! The marketing strategy must reflect and be and integral part of the company’s overall strategy, which is essentially, the CEO’s strategy. Read More

A sales funnel is also called a pipeline. It’s just a visual way to map the road your prospects take toward making their decision to choose you.

- See more at: http://diymarketers.com/how-to-increase-your-revenues-by-creating-a-sales-funnel/#sthash.rkUzFUms.dpuf

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As it turns out — Blogger is still a viable alternative platform to WordPress! I started my very first blog on Blogger back in 1998, and to be honest, hadn’t really considered them as a viable options since 2006.

- See more at: http://diymarketers.com/looking-wordpress-alternative-think-blogger Read More

I have a tremendous peeve about how the guest posting process goes. The focus is all wrong, upside down and turned around and it makes me NUTS. - See more at: http://diymarketers.com/how-to-get-your-guest-post-published/#sthash.qhNe3mf3.dpuf Read More

Jeanne Bliss’ father sold Buster Brown shoes and when he retired, there was a line a mile long of life long customers that he served from the first “little piggie” down to the last. We all remember the days of the local small business owner who had relationships with their customers. - See more at Read More

Even if you’ve been in business for a while, it’s never too late to start a positioning map. There are so many to choose from, that you’re probably overwhelmed by the entire process. - See more at: http://diymarketers.com/use-a-positioning-map-to-differentiate-your-brand/#sthash.SOhv8wE7.dpuf Read More

Videos are HOT HOT HOT! Everyone says you should do videos to market your business. I’ve done a few and will continue to do them — but I just HATE myself on video. I hate myself on any recorded media at all so that’s why I’m asking you to send me YOURS. - See more at: http://diymarketers.com/sen Read More

You wouldn’t dream of opening a brick and mortar business without at least putting a sign up on the door. You might even get a billboard telling people exactly which exit to take to get to your restaurant. Yet, so many small business owners think that if they put a web site up — their ideal custo Read More

One of my goals at DIYMarketers is to make sure that you know about some of the cool tools out there that will help you get and keep loyal profitable customers. Today, I’ve got a guest post from the team over at All Things CRM. All Things CRM is an easy-to-understand resource where you can learn Read More