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Employee onboarding helps make the person knowledgeable about the company and also gel well with the team. Read More

MarTech Advisor provides latest campaign management news, industry trends & research information. Get expert advice, ideas & tips on using lead management software tools & platforms to target your audience effectively. Read More

Marketing Automation Infographic: Marketing Automation Installbase for SMBs geographically, industry wise and company size wise. Read More

Annie Weinberger, worldwide head of HP Aurasma highlights Augmented Reality as the next big thing in the Omnichannel marketing space and how it aids marketers in increasing the customer engagement and shortening the path to conversion. Read More

Kristina Pototska, CMO at TriggMine reiterates the importance of marketing automation and how a brand’s digital marketing campaign is incomplete without it. Read More

When it comes to customer value what many organizations tend overlook often is the emotional connection. Brands forget that customers can strike an emotional connect for various reasons. Due to this emotional connection, the brands tend generate more revenue than those who are just about satisfied Read More

Kate Cwieka, Marketing Specialist at Avidia Bank suggests marketers how they could exploit maximum potential from the social media when launching a new product. Read More

Rekha Ravindra, Vice President of Marketing at RadiumOne suggests how marketers can strategize their mobile advertising to drive more RoI. Read More

We asked over 300 marketing leaders mainly representing small and medium businesses, to prioritize the most important marketing categories for making technology investments in 2016. The analysis of the marketing spend survey reveals the vendors and technologies where marketers wish to spend more in Read More