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Use it correctly, and a blog can be an excellent source of both traffic and links. However, while I’d never discourage you from creating the sort of content that can boost your traffic and potentially bring in links, on their own, traffic and/or links are not going to make a difference to your bott Read More

Have you ever thought of retargeting as playing playing fetch with a dog?

The goal is always to bring the ball back, just like your visitors and lost conversions.

And while you may not have a dog or started your first retargeting campaign yet, you know that getting good at something takes pra Read More

Satisfying your customers is the #1 goal.

That’s why, more businesses are investing in live chat software as a customer support option. Research tells us that “live chat has the highest satisfaction levels for any customer service channel, with 73%, compared with 61% for email and 44% for phone. Read More

Creating a high-converting landing page can be complicated.

There’s a ton of conflicting information and ideas out there and there are lots of “successful” landing page examples that look nothing like each other.

Instead of attempting to give you some sort of typical “perfect landing page” ad Read More

The world of PPC marketing can be overwhelming.

You have no shortage of options (over 72 channels to choose from), but you need to know which PPC channels will work best for your specific goals.

If you use all the PPC food groups in the right way, in the right portions, then you’ll be able to Read More

Launched on October 6, 2015, Twitter Moments is the embodiment of Twitter’s latest objective as put forth by CEO Jack Dorsey.

“You should expect Twitter to be as easy as looking out your window to see what’s happening. You should expect Twitter to show you what’s most meaningful in the world to Read More

A picture is worth 1,000 words.

You know the phrase. It’s the belief that an idea, story, or concept can be explained or conveyed with one single image.

Consider this:
* The brain can see images that last for just 13 milliseconds.
* Our eyes can register 36,000 visual messages per hour.
* Read More

A couple years ago, I had the distinct pleasure of attending a talk by Dave McClure of 500 Startups.

It was a revelation for me, because I’d never
a) heard of the now-ubiquitous AARRR, or “Pirate Metrics” framework for startup metrics, and
b) heard someone entertainingly swear so much as a k Read More

In 2014, "61% of executives cited data management as their most significant challenge."

That’s unsettling news. Why?

Because opportunities exist to create targeted branding campaigns with the help of analytics.

How can your business can infuse analytics into your marketing strategy?

1. Read More

Companies rely on consumer feedback to reflect, learn, and grow.

Positive reviews offer businesses the opportunity to perfect products and services that already satisfy their consumers.

On the other hand, negative feedback pinpoints areas of improvement. From delivery times to product quality Read More