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While the audience is diverse in terms of demographic makeup, LinkedIn primarily caters to a single target market: goals-oriented members who are using the site to meet professional needs. As long as the company continues to provide tools that enable this group of users to thrive Read More

Instagram is the most popular social pictures community with an estimated user base of more than 100 million members. With its huge audience, Instagram is becoming a major asset for companies to reach their target audience. If your business isn’t already on Instagram, it is the right time for you Read More

Considering the rate at which businesses are raising today, competition for number of customers and their consequent loyalty is something that needs to be set as a goal in every entrepreneur’s mind. In recent times, a lot of initiatives aimed at maintaining consumers ‘turn out have been formulated. Read More

If you are a blogger or an Internet marketer then you are always in a dilemma whether you build micro niche sites or an authority site. When I started blogging, it was really hard to figure out which one of them is going to be successful.Both micro sites and authority sites have their advantages an Read More

There is absolutely no doubt in my mind that promoted posts on Facebook are better than Facebook ads that appear on Facebook. There are a lot of pros and cons to both forms of advertising, yet promoted posts come out on top. Let’s explore why. Read More

A good Google Places listing can help you get easy traffic to your site. If you are wondering why optimizing your Google+ Places is important, then the answer is simple. Approximately a third of every search is based on location and Google Places makes it very easy to obtain a page one listing. Read More

One of the biggest challenges of PPC marketing is writing ad copy that sells. With most formats of PPC ads, you have just a few words to get your message across, and in that limited space you have to explain what you have to offer, and intrigue the viewer enough to make them want to click Read More

Google I/O, Google’s much anticipated 3-day yearly event wrapped up with some pretty exciting announcements. The three-and-a-half soiree brought together 6,000 developers at the Moscone Center in San Francisco where CEO Larry Page spent time Read More

Apps are appliances made for devices based on android OS to expand the utility of the devices. As a manager for social media who is at all times on-the-run, you can be sure to depend on these important apps to stay engaged and connected with your social media. Read More

Apps and services like Instagram have given people the ability to add all sorts of filters and features to their photographs while websites like Tumblr, Facebook and Flickr have enabled people to share the images they capture, and the flexible nature of digital cameras means that people capture ima Read More