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When Google Panda was rolled out, most bloggers and website administrators were necessitated to constantly update their sites in a bid to retain or achieve higher search engine rankings. On the other hand, those who were severely hit by these changes were left working around their blogs Read More

Facebook has now introduced its very own ‘Search Engine’- ‘Graph Search’. This feature allows one to run a more thorough search on FB, using phrases, rather than single words. Its main focus is on places, photos, interests, and people. How it differs from a regular Search Read More

No doubt, Google has been considered the most useful and prominent search engine being ever used, however, rapid announcements of Facebook related to its search feature, and its mutual partnership with Bing Read More

You might be surprised to hear people ask the question ‘Does Your Twitter Account Help or Hurt Your Brand? You may have good reason to think this way. You could be making some serious mistakes with your Twitter Account and not even be aware Read More

RSS feeds refer to taking web-based content and publish it in a standard format. It basically provides you with a summary of the topics, questions or posts that occurred on your favorite sites. For example, sites Read More

Why Does YouTube Matter For Marketers? It’s simple. It’s popular, it’s widespread, it’s a telecommunication phenomenon, and it’s one of the many ways you can make use of the mind-blowing invention known as the Internet. In fact, the concept of YouTube-based marketing Read More

With a user base that’s 80% female and skewing heavily towards the 25-55-year-old demographic age segment, Pinterest is the perfect social network for promoting medical products like Read More

Facebook is the most influential name in the social networking world. Despite new social networks popping up every other day and facing stiff competition, Facebook remains popular among users Read More

As the saying goes, ‘A picture is more effective than 1000 words’; video marketing is the watch word these days. Marketers are focusing more on video content with the advent of websites like YouTube, Vimeo and other video marketing websites. Read More

An overview of businesses that are actively using social media to connect with consumers may prove revealing in terms of where consumer loyalties are located. For example, both iTunes and PlayStation have Facebook followings of 26 million or more. Read More