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Things have changed so dramatically over the past few years, we can now make the case that starting with the desktop when planning your communications strategy may be an increasingly backwards way of thinking.

Planning and designing for mobile first can open up new opportunities for growth and l Read More

Not sure if your organization can benefit from mobile marketing? Hesitant to invest in new technologies without understanding their impact? In this webinar we’ll cover the three biggest opportunities in mobile marketing, and the three biggest mistakes. Learn how your business or nonprofit can us Read More

In order to combat ignorance in favor of the advancement of effective visual communication on the web, I would like to devote this article to tackling one very common misconception: the relevance of… The Fold. Read More

One of the disadvantages of SMS or text message marketing is the 160 character limit. It can be hard to get the details across let alone the story or feeling behind a message within this limitation. Video is a great way to provide more information, an interview, or an entertaining clip within a t Read More

Do you remember going to school dances when you were in the eighth grade? How uncertain and weird and full of longing everything seemed?

Maria Ogneva, Head of Community at Yammer, and someone all the boys probably wanted to take to school dances, once described social media as…

“The largest c Read More

I was reading through the copious amounts of resolution and tips lists for the new year. So, I thought I would post some tips from Wood Street. These are things we tell our clients all the time so it only made sense to assemble a list.

Here are 12 to-dos that will help you succeed with your onli Read More

It’s the beginning of a new year and people are evaluating their lives and determining what to change in order to improve. This also makes it a great time to evaluate your online life, including social media. Allow me to introduce the 5 W’s of a social media audit… Read More

You may have read my previous article about reviews - Creating a Review Cycle for Your Business. As the Internet grows bigger the chances that someone somewhere is reviewing your business online is greater. The small business owners I advise are proud of their business and want to do the best for t Read More

As expected, I’m seeing lots of “2011 in review” and “predictions for 2012″ posts in my reader and inbox. One topic that’s showing up again and again is Panda. If you’ve not heard of Google Panda, here is a quick overview straight from the horse’s mouth… Read More

At Wood Street, we talk a lot about design, user experience, conversion, SEO, and the like. We sometimes assume that everyone is as passionate about this stuff as we are. And for the most part, our clients really are.

But, I was reminded of something at the SocialFresh conference, during the mob Read More