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So you might have noticed a few changes to Google Maps recently. Specifically, have you seen the “See Inside” button popping up on local listings?

Business listings here in Frederick, MD, such as Adventure Park USA, Hood College and the National Civil War Medicine Museum, now come with a custom Read More

SEO is not just about keywords. Yes, keywords matter, but Google is much smarter than that.

I recently spoke at the Grow with Google event hosted by Direct Online Marketing and Google (itself, themselves?). The focus of my session was the impact of design and UX on SEO.

Here are my slides… Read More

Have you ever visited a website based on the promise of great content and … what a dump?!? Did you even read the content after the first impression?

Content in and of itself is not the complete picture. Design matters. Visuals matter. User experience matters!

Mark Schaefer talks about this in Read More

Kerry O’Shea Gorgone is one of those people that keeps showing up in all my feeds. You know why? Because she’s awesome! She’s a lawyer, teacher, marketer, podcaster, writer, and all around rock star.

And if Ann Handley quotes you in one of her books, I’m an instant fan. So, of course, I was thri Read More

Mobile optimization has been a ranking factor on Google for some time. But, it’s about to matter a whole lot more. According to a recent post on Search Engine Land, “Google said it wants sites to prepare [for mobile optimization].”

If certain pages or sections of your site are not optimized for Read More

“What are the main differences between YouTube and Vimeo, from a business owner’s point of view?”

We hear this question often from business folks who are using video and want to make sure they are being smart about it. The rules and concerns are a little different for a company than they might Read More

Your story is what makes you stand apart as an organization.

I’m not necessarily talking about your corporate culture, although that can play a part. Let’s go beyond the typical marketing clichés and get down to what keeps your clients coming back.

At Wood Street, we have a process. We’ve bee Read More

he one constant with SEO (search engine optimization) is change. Search engines have been around since the 90′s and have since died a thousand deaths.

I recently read a post about the many deaths of SEO (literally recounting all the times SEO has died). Great article, but I especially liked the Read More

When we started Wood Street way back in 2002 (before iPhones and running water), people would always ask “you’re an IT company, right?” Our answer was usually “sort of.”

Back then, anything to do with the Internet was considered to be an IT issue. Our approach was really more in line with market Read More

For digital marketing in 2015, organizations need to have a CMS that’s easy to use and does not hamper content and marketing objectives. WordPress, to that end, is great for digital marketing in the following ways: Read More