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I’ve been following Lisa Barone for a few years now. She is one of my favorite bloggers and marketers.

She has the unique ability of getting to the heart of a marketing issue without lecturing or being overly collegiate.

The reason for this, I think, is because she practices what she preaches Read More

SEO (search engine optimization) is one of those disciplines with lots of “experts” who all have lots of opinions on what works and what doesn’t. It’s taken some time for me to determine who is consistently right and who is just another snake oil salesman.

When you want the truth from a trusted Read More

Have you ever wondered what the difference is between SEO (search engine optimization) and SEM (search engine marketing)? Or are they the same thing???

The truth is that, while they are different, they both play very similar roles sharing one common goal… to bring website users to your site. Read More

Our job at Wood Street is to build websites that are ideal for our clients and their audience. We have processes in place that help make this possible.

However, and we understand this, the clients don’t know what we know. They’re afraid that they will not be able to accurately describe to us wha Read More

Question One – Has SEO Gotten Better or Worse?

You’ve been in SEO since 98 – about a 1,000 years in web years. I remember those days. Have some decent meta tags and you were set. Do you think the changes over the years to the search engines have helped or hurt businesses?

I feel old, but not Read More

You’ve just had your website designed and developed and are extremely happy with the product. You think it looks crisp and clean and provides a great amount of valuable content to attract your customers.

Creating a well-informed website is one of the most important actions your business can take Read More

Close to 80 percent of websites don’t launch on time because the content needed from the client isn’t delivered on time.

You’ve probably had this experience. You’re all excited for a new website, you set a launch date, and then you are asked for content, images, videos, and audio files that don’ Read More

When meeting with clients, one word will make them shudder… content!

No one wants to deal with content. Yet, it’s one of the most important elements of any successful digital marketing strategy.

The biggest enemy of content is time. No one has the time to create great content. Or so they thin Read More

To need remarketing means you’ve already done a few things right? The reason is in the word itself – remarketing = marketing again.

The average website only converts (sale, call, inquiry) about 5% or less of it’s visitors (traffic). If fact, 5% is considered a great conversion rate. But, you can Read More

First, what is image aspect ratio? Here’s a good definition from Wikipedia…

“The aspect ratio of an image describes the proportional relationship between its width and its height. It is commonly expressed as two numbers separated by a colon, as in 16:9.” – Wikipedia

Aspect Ratio through the E Read More