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As we know, smartphone use continues to grow at an incredible rate. Currently, in the US, 45% of the adult population uses a smartphone and this number continues to grow each year. But, what about globally?

There are 7 billion people in the world. Approximately, 4 billion of them have smartphone Read More

Danny Brown is one of those bloggers that seem to make excellent, salient points with every single post. It’s annoying really because he sets the bar so dang high!

In his spare time, Danny is VP, Marketing & Technology at ArCompany, a data driven business social media intelligence firm.

Danny Read More

I was going to do a fancy write-up for Chris and then I read his bio on the Shift Communications website. I think it really does way better than I ever could (plus I think it’s all worth noting).

I will say this, when I see something from Chris, anywhere, I pay attention.

I’ve known Chris for Read More

Of course, email marketing is nothing new. Mobile devices are certainly not new either. So, what about your email marketing efforts on mobile devices?

Here’s an interesting stat from this infographic, “40.1% of all email campaigns are opened on mobile devices.” That’s a huge number! Ignoring mob Read More

DJ Waldow is the Digital Marketing Evangelist at Marketo. Marketo builds marketing automation software. I’ve known DJ for a few years now. He is full of energy and knows his stuff.

His book on email marketing is a must read and so is his blog.

Of course, I have some questions for DJ Waldow. I Read More

This is the inaugural 5 Questions post where I will be interviewing some of the best minds in marketing, PR, social and more.

Taking our own advice, I’ve made some great connections with influencers in our industry. And what these people know will be of great use to you.

I’m limiting these to Read More

Content is the stuff that makes internet what it is. Now, there are many definitions of what people actually mean by “content”. For the sake of this post, however, content is the stuff that’s spread out on your web pages — the words, the pictures, the videos, and all the crazy combinations and form Read More

The holidays are fast approaching. No seriously. If you’re in retail and you aren’t already preparing for holiday sales, promotions and all that foot traffic, you better get crackin!

Assuming you are already preparing for the coming holiday shopping bonanza, where does mobile come in? In case it Read More

Mobile marketing allows for a deeper interaction with an audience on the go. Using QR Codes placed on signs, promotions or giveaways, you have the opportunity to get your message and your experience into their most beloved accessory… their smartphone.

Of course, you might be too late to do some Read More

Mobile is now a mainstream marketing channel. It’s not becoming one, it is one…

“…in 2012, the U.S. saw a 55% increase in smartphone subscriptions to …98 million…, representing nearly 42% of all U.S. mobile users.” -According to Snaphop.com

And these numbers continue to grow. The question is, Read More