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Guest blog post by JRC associate and video production expert, Adam Chandler

We all know that video is an incredibly effective form of marketing now. It’s engaging, clear, concise and people love to watching it. Research by Virtuets showed that 85% of people would rather watch video than read any Read More

As a business owner, you may have been advised to blog about your company, its products or services and you may be wondering “what’s the point?”

If you thought blogging was something for journalists or aspiring authors, then it’s time to think again. Blogging is a key component of content marke Read More

The shopping experience has been intrinsically altered by digital technologies in recent years. Wearily struggling with shopping bags down the high street is no longer necessary as online stores have made browsing convenient and accessible. We can now make purchases at the swipe of a mouse and the Read More

Guest blogging – writing articles to be posted on other people’s websites – is a really useful tool in the content marketing toolbox. And when it comes to content marketing, the more mentions and links the better. Increased reach, more exposure – it all sounds great, right? Well, not always.

If Read More

What do 54 leading digital marketing and technology experts predict will be the next big thing in 2016? Read the final part of our special new year three-part blog post today.

54 leading digital marketing experts give their predictions for 2016

Read PART ONE here

Read PART TWO here

Read Read More

What do 54 leading digital marketing and technology experts predict will be the next big thing in 2016? Find out this week in our special new year three-part blog post. - See more at: https://www.jonnyross.com/news/54-leading-digital-marketing-experts-give-their-predictions-for-2016-part-two#sthash Read More

What do 54 leading digital marketing and technology experts predict will be the next big thing in 2016? Find out this week in our special new year three-part blog post. - See more at: https://www.jonnyross.com/news/54-leading-digital-marketing-experts-give-their-predictions-for-2016-part-one#sthash Read More

The prevalence and influence of YouTube and online video content is ever-growing. Earlier this year, watching video content became the number one activity online for US audiences, overtaking social media. During research by Invodo, 52% of consumers said that watching product videos made them more c Read More

Jonny Ross of Jonny Ross Consultancy reveals how and when you should be using video.

Videos are becoming more and more important for events and conferences. No matter what your budget, capturing videos is something that can help transform your conference into something special. Although you may Read More

The representation of the self online has always been an area I have found fascinating, especially as my own use of online platforms began to grow.

For my Leeds Beckett University degree course dissertation I explored how we are able to choose the way we represent ourselves online through my the Read More