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So you have the most amazing website. It is user friendly, it has great, engaging content, it has links to trusted websites and links to your social media platforms. But have you ever tried to access your website using your mobile phone? In this day and age it is reported that a staggering 80% of s Read More

With summer just around the corner, here are three top tips for ensuring your summer events are planned and executed to perfection!

The good old British summer is just around the corner and with it brings sunshine, longer nights, and of course many wash outs. But how do you successfully plan the Read More

I’ve always advocated posting content through Google+. Not because it’s a thriving social media hub (unless you’re a techie, it isn’t!). But because the world’s biggest search engine Google places a high ranking priority on content posted through Google+.

So we post blog links on Google+, but it Read More

Social selling is an approach to internet retail (currently dubbed a “hot new trend”) that allows retailers to capitalise on social media interest in their products and offer more immediate conversion mechanisms. More broadly speaking, social selling is a new approach to online selling that priorit Read More

Earlier this month, I ran a course called ‘Social Media – beyond the basics’ at York University, as part of the university’s Continuing Professional Development (CPD) programme for business leaders and professionals.

This course is designed to help business people understand how social media can Read More

I recently delivered a LinkedIn workshop for the region’s voluntary and community representative body, Involve Yorkshire & Humber.

Involve approached me to do this workshop because many of its members had highlighted social media – and particularly LinkedIn – as an area they wanted to learn more Read More

Last week I attended Carrie Longton’s seminar ‘Marketing to Mums’ at Buy Yorkshire. Carrie is an online marketing expert thanks to her experience as the co-founder of Mumsnet.com, the UK’s biggest online parent network. Mumsnet boasts more than 15 million visits per month.

Read my Buy Yorkshire Read More

There is one word that has dominated blogs, articles and opinion columns for the past few months now and it does not look like it is going anywhere anytime soon. Yes, you might have already guessed that word is growth hacker marketing. But what exactly is it? And what does it mean for businesses? W Read More

Customer service is something that has always played a key role in business success. However, with the dawn of the Internet age, customer service has never been as important as it is now. The transparency of the online world has meant that there is nowhere for businesses to hide. One negative onlin Read More

Jonny Ross from Jonny Ross Consultancy offers his advice on the power of social media in the events planning process.

We have all heard of using social media to promote your event, however, have you ever given any thought to using the power of social media to plan your event? Social media is a p Read More