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When people think branding, they often just think it’s a logo or business card. Or they think of the opposite extreme like Apple or Virgin and assume they will never have the budgets to “brand effectively.” While dazzling branding is more than just pretty pictures, it also is something that is easily attainable, if businesspeople put the right thought and effort into it. Read More

One headache constantly facing small business owners is the ability to motivate employees and get the most out of them. Often times many entrepreneurs feel the need to have a degree in psychology in knowing which buttons to push. Read More

Just because you’re a small business doesn’t mean your public relations strategy has to be limited. It just means that it has to be incredibly focused with specific goals in mind. Read More

Does a blank screen give you the shivers? Do you dread writing projects? That dread leads to a lot of time-wasting procrastination. If you’re like most people, first you clean your desk, confirm appointments, check e-mail—anything but start that marketing proposal, web copy or blog. Read More

Have you recently started a small business or entrepreneurial venture based solely on a hobby? All kinds of entrepreneurs are comprising this wave of hobbypreneurs, from technical people to more hands on and crafty people alike. Read More

The following UnderstandingMarketing.com column illustrates how one person has been successfully using guerrilla marketing tactics to promote a self-published title. When it comes to marketing my new book it has been guerrilla marketing all the way. I did not have time to wait for others to validate what I had to say or give permission for my writing, so I self-published and planned how I was go Read More

More and more small businesses are realizing that survival is a team sport. Small businesses have a unique opportunity to share customers in an increasingly competitive market. Here are 5 steps to make their customers your customers and increase sales for everyone. Read More

The key to addressing a crisis is to approach it with calm and forethought. Think about your options and take the time to formulate a plan. Don’t jump into the fray until you’ve thought the response through. Read More

Although this video was produced with some thought behind it, any small business or entrepreneur is capable of producing a video on a whim, having it seen by millions of people and then getting all kinds of publicity. Read More

One of the best solutions for a time-crunched connection is to write a quick tips article. Everyone loves simple and good tips! They are brief, fun and usually a breeze to read through. Read More