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Should you avoid using the color green in your marketing, advertising and promotions since today it makes many people think (negatively) of BP? This includes all branding and printed pieces like direct mailings, postcards, promotional flyers, and newsletters Read More

As entrepreneurs continue to kick around some world cup marketing ideas for small business, the rest of the world wakes up awaiting the start of the global four-week soccer tournament Read More

Have you ever wondered about how to get an editorial in the newspaper for your business? Getting an editorial in your favor is quite tricky because rarely are they ever promotional. Here are some tips to help.. Read More

Have you ever watched a CNN or Fox News Channel report on a small business or entrepreneur talking about his or her company? Readers ask all the time how can I get my small business on CNN? If you’re a regular reader of this blog you know there are all kinds of ways to get this kind of publicity. Read More

Although the median age of CEOs is 54, one of the fasted growing demographics of entrepreneurs is young people. According to a survey by JA Worldwide almost three-quarters ... Read More

Are you an entrepreneur looking for new ways to use photos in small business PR efforts? Check out this list of useful tips that explain how to use photos, images and illustrations to obtain publicity for your small business. Read More

Most people think a press release is supposed to be about news that is happening at the moment because something is being announced (a new executive at the company, new product launch, how much money the company made). But did you know that a press release can also be used to tell a story that is considered more “evergreen” – an angle that reads almost like a feature story. Read More

There is no science to the timing of email marketing, only footprints and guidelines that have been tested by people and businesses in the past. Plus, email marketing is constantly changing and their strategies may be forced to shift over time. The best day to send marketing emails for one company isn't always the best for every company. Read More

You’ve heard it a thousand times: the money’s in the list. If you’re serious about getting results online, you need to build a list of people who are paying attention to you, typically an email list. Read More

Google built an empire out of serving consumers ads matching exactly what they were looking for at exact right moment ... Read More