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Is your small business deciding whether to invest in a mobile app vs. a mobile website? This article offers advice on which approach might work best for you. Read More
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Customer loyalty can be one of the biggest drivers of growth for a small business. Marketing expert Jane Applegate offers several ways to start your own loyalty program. Read More
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It's important to understand what customers think about your business. Surveys are one of the easiest ways to get that information. Here are some tips on conducting better customer surveys. Read More
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It's almost mid year and a great time to renew your email marketing plans. Wayne Pethrick, Pitney Bowes' email marketing product manager, offers some tips on jump starting your email programs. Read More
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Is your business looking to start selling goods or services online? Rohan Gandhi has some tips on getting started. Read More
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Melinda Emerson offers some of her wisdom on when and how to contact your customers to keep them engaged and purchasing more from your business. Read More
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Considering the use of QR codes for your business? Here's a practical guide on getting started. Just complete the form and download the PDF document. Read More
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Marketing expert Matt Mansfield offers some advice on using the online channel to grow stronger customer relationships. Fulfillment, support and regular contact are easier to manage online, so put these practices to use for your business. Read More
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When you're small, it pays to be different. Jane Applegate explains more in this article and offers tips on standing out from the competition. Read More
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Marketers often take imagery for granted, but it can make a big difference in building a perception of trust and value in communications. This article offers advice on sourcing better photography for your business marketing programs. Read More
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