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Melinda Emerson provides some advice on promoting your business website. In this post, she offers 10 ways to engage customers and drive more traffic to your website. Read More

Before you rush into launching a QR code campaign, take the time to analyze the companies that are best using QR codes in their marketing. This article talks about common traits across Mobile Commerce Daily's Top 5 campaigns of the first quarter of 2012. Read More

One of the biggest reasons that small businesses fail is their inability to promptly collect on outstanding invoices. Without that cash coming through the business, you're exposed to all kinds of financial and operational problems. Here are some tips on getting customers to pay you on time. Read More

Here are three great videos of the Pitney Bowes Small Business team getting "hands on" with Sweet & Simple - a CT-based producer of baked goods. A team of experts invaded the owner, Michelle Jaffee's, home for the day and doled out advice on how she can improve her business. Michelle was a graciou Read More

An old marketing adage tells you to "fish where the fish are." If you're a B2B marketer, then LinkedIn certainly offers a huge network of fish. Here are some tips on using the network to get customers. Read More

Many businesses spend time thinking about new marketing programs to reach customers. In reality, there are existing customer touch points, such as monthly bills or invoices, that provide an easy way to sell more to existing customers. This downloadable guide will explain this concept in more detail Read More

Local search should be one of the first types of online marketing that a small business uses. Not only does local search ensure a business' message is seen by qualified potential customers within a certain geographic area, but it also enables superb measurement of the return on that marketing inves Read More

Are you using all of the valuable data at your fingertips? Site search data is an often-neglected source of insight for your business. This article shows a couple of simple ways to use your site search data to improve your site's design and to boost the value received from your marketing content. Read More

This downloadable guide will provide some ideas on how small business owners can start to frame their own customer loyalty programs. There are some simple concepts that will enable your business to start quickly and generate more revenue from its best customers. Read More

Here's a good post about how law professionals are using QR codes to represent and grow their practices. It's part image building and part practical marketing where they give potential clients more choices around follow-up communications. I actually met a patent lawyer online who said that the prim Read More