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For a business to succeed, it's critical that it have a keen understanding of the needs of its customers. Gathering customer feedback can take many forms. The attached article offers a few forms of feedback to consider. Simple surveys and customer comments can be very easy ways to gauge a customer Read More

If you're like many of the marketers I know, then your first reaction is one of personal offense when one of your email subscribers opts out of your list. Criticism can be tough, but it also presents a valuable learning opportunity. The attached article shares some ways to analyze opt-out data to i Read More

A regular email newsletter requires a significant amount of thought and planning. Having relevant content and product offers is never easy. Many businesses actually stress over identifying content for email newsletters. The attached article shows how an ordinary calendar can provide inspiration for Read More

Business blogging is a hot topic at the moment. Many businesses know that blogging can be a great way to attract organic traffic to their website, but they struggle to find the consistent time. Factor in a lack of understanding about measuring the business value behind blogging and the entire proce Read More

Customer referrals are crucial to the success of any small business, but especially to local retailers. It all starts with delivering a great in-store experience built upon a great location, friendly customer service and a relevant selection of products. If you deliver on those things, then it's po Read More

The phrase "direct mail is dead" has become a bit of a marketing cliche. While I agree that I generally pay less attention to direct mail than I did years ago, I seem to receive just about as much mail volume as ever. Anyway, the attached article offers some tips on getting more from your targeted Read More

This article flies in the face of some conventional approaches to business and product development strategy. It's an interesting approach to the new economy and agile ways of doing business. It's also a bit scary if you're the entrepreneur behind the business. Read More

Here's a good summary of trends mentioned at the Online Marketing Summit 2012. Sarah Schager discusses the importance of content creation, smart use of Facebook as a channel, developing simple, value-added infographics, and expected Google+ platform enhancements. Read More

An email marketing program is only as good as its strategy. Here are a few tips on some event-based triggers that should be included in your business' email marketing strategy. Don't let the rush to "get stuff out the door" distract from the larger plan. Read More

Mobile marketing isn't necessarily rocket science. It still follow some basic marketing best practices applied to a newer channel. Rohan Gandhi offers several tips to help focus those who are looking to get started. Read More