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Is your business using QR codes in marketing? If so, then how much planning goes into that process? In this post, Rohan Gandhi offers some tips that may help you get more from your QR codes efforts. Read More

Is event marketing an appropriate part of your business' marketing mix? Rohan Gandhi offers some advice on when your business should consider event marketing to get new customers. Read More

Looking to use QR codes to market your business? Here are three practices to note before you get started. Read More

Chances are your business has a lot of marketing content hiding away. It could be in old direct mail pieces, printed collateral or in the bowels of your website. Why not look for ways to repurpose all of that valuable content? The attached article offers some thoughts on doing that and reaping the Read More

Chances are that a large percentage of your customers are now opening your marketing emails on their mobile devices. Are you taking steps to make that experience as good as possible? Here are a few tips to help businesses get started. Read More

Content marketing can be a great way to build organic search traffic to your website. Relevant content can also help make the online purchase process easier for potential customers. Here are a few tips on getting started. Read More

Building an email marketing list isn't enough. You must regularly "clean" your email list to ensure you're still reaching interested customers and prospects. Here are a few tips. Read More

Here are a few trends that your business can capitalize on to get more customers in 2012. The post also points to a couple other helpful resources to get you started. Read More

Building your email marketing list is only part of the battle. Once you have a group to which you'll send your emails, you need to create an offer that gets people to open, read and click through from your emails. Here are a few tips. Read More