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Once upon a time, there was a straightforward solution to “monetizing” your website when you got tired of trying to make AdSense work:

Write an ebook! Read More

When you’re looking for freelancing opportunities online, you’re entering a massive competitive marketplace.

Whether you’re a designer, a writer, or a developer, you already have the skills — now you just need the customers.

There are a lot of mistakes freelancers make, but in this post we’ll Read More

Being a modern-day Paid Media Manager can make you feel a bit like Sisyphus.

Your VP of Marketing has charged you with rolling a boulder uphill (continuously optimizing your AdWords campaigns even when you’ve reached your quarterly objectives).

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Instagram started out as an image-sharing app with only a tiny workforce.

It found a sweet spot in modern society that combined vanity, social networks and a shift toward visual media.

And then one day Mr. Zuckerberg decided to pay a billion dollars to acquire it.

Soon it was a tool for ma Read More

The next step on your analytics journey is to discover why something has happened, and for that you need diagnostic analytics. Here's an overview of the practices including an example, a step-by-step guide and some best practices. Read More

Ever since Instagram changed its algorithm from displaying photos chronologically, to now displaying posts from those that you interact with most, many businesses and influencers have complained about it being significantly harder to gain likes and followers. These two groups of users have a lot at Read More

For your business to survive it will need to evolve. For it to evolve, you need to make changes. Without a change management model, the success of those changes is up to nothing more than hope and dumb luck. Read More

Creating an ad as one of your marketing strategies is easy, the difficult part there is how to make it viral and you can't expect to succeed.
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Sales teams are understandably a little cautious when it comes to marketing automation. We don’t want to annoy our customers with too much communication – nor do we want risk losing valuable leads by sending out generic interactions with no inherent worth. However, at the same time, we don’t want t Read More

In today’s SEO, where context is more important than keywords, performance measurement often still comes down to specific keyword terms and phrases that a user searches. Read More