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Blank space: Great when it’s a song by Taylor Swift, not so great in content marketing.

No, wait. I already used that analogy. Now I need a clever new intro to this post about overcoming writer’s block and resetting your content brain. I’m staring at a white screen, trying to put words together, Read More

Despite social media’s proven track record, there are still some companies who aren’t quite sold. Maybe you have questions about the value you’re getting from it or even the benefits of social media for your business. Read More

My marketing technology stack is constantly evolving. No surprise, it seems like daily there’s another tool for this, that and the other thing. I often find myself wondering how marketing was even semi-efficient or scale without the software and apps we use without second thought. Read More

Facebook Releases Augmented Reality Camera Effects Platform: Facebook officially released the Camera Effects Platform at its annual F8 Conference for developers this week. The new Camera Effect Platform “turns smartphone cameras into the first AR platform” and provides “an opportunity for artists a Read More

In this episode, we discuss the rumor spreading through Wall Street that Apple will buy Disney. We also explore Netflix’s newest billion-dollar business model and six publishing trends Reuters says brands need to pay attention to. Our rants and raves include an overly harsh critique of brand studio Read More

You might disagree, but I see Search Engine Optimization as both an art and a science. You need to be creative in your approaches to please search engines and outsmart competitors while also applying solid research and analytics-based strategies. Read More

Top takeaways from mobile digital marketing industry experts shared at the Next10x conference in Boston. Read More

Here’s a little mystery. Why is it that – a bit like hangovers and pop music – most products somehow seem to get worse with age? Read More

Nearly a decade into the marketing automation (MA) revolution, we’ve developed a crop of B2B marketing professionals who have built successful careers on the use of tools to nurture and develop qualified leads. “I am Eloqua- (or HubSpot- or Marketo-) certified” appears boldly on B2B marketers’ Link Read More

Facebook Rolls Out Facebook Stories and Other Snapchat-like Camera Features Globally: Facebook rolled out a new in-app camera for iOS and Android that’s “packed with dozens of effects like masks, frames and interactive filters that you can apply to your photos and videos.” These include dynamic obj Read More