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If your organization has a lot of business processes to deal with on a daily basis, like sales and customer interactions, we suggest implementing a Business Process Management (BPM) solution that’s versatile and could perform some tasks for you in order to allow you focus on more important business Read More

As SEOs, we tend to obsess over changes to the organic results. It usually works like this:

You get to your computer in the morning. Ready to start work, you take a quick look at Facebook to check what you have missed. You run across someone asking if anyone saw changes last night. They’ll typic Read More

Wondering how to increase your business’s reach on social media?

Have you considered partnering with an influencer?

To explore how to develop business relationships with influencers, I interview Neal Schaffer. Read More

Businesses have become what they are today due to an element of expertise you possess. The expertise or knowledge can be in any domain. Be it finance, or supply chain — at the helm of it is education driving our businesses. Read More

If you’re like me, your browser is at the center of your work.

I’m a Chrome user, and I was sold initially on their minimal design and layout, along with the speed advantages it used to have.
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C’mon, how are you going to be like Amazon – I mean, why would you want to?

Here’s the thing most don’t realize about Amazon – they do so many things like a small business that they are actually more nimble than much smaller organizations and they can teach small business a ton. Read More

B2B content marketers: It’s time to get over our inferiority complex.

Yes, the B2C folks are over there marketing cool stuff like basketball shoes and energy drinks, while we’re stuck with cloud software solutions and medical imaging machinery. Read More

The tech startup industry is booming; with more and more startups being created daily by wannabe entrepreneurs and unicorn creators, the need for having your employees surrounding you in an office is getting old-fashioned. Read More

For the past 20 years, my Boston-based practice has supplied content talent to Harvard Business Review and Fortune 500 CEOs, as well as more than half of the top 10 global management consulting firms, among others. On average, I turn away one in three prospects who get in touch requesting my servic Read More

On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Instagram Stories updates with Sue B. Zimmerman, Pinterest visual search ads with Alisa Meredith, the new Google Lens, and more breaking social media marketing news from the week! Read More