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Sure, you're creating great content, but are you connecting your leads to sales? Columnist Quinn Whissen explains why attributing leads to revenue is essential for your content promotion strategy. Read More

With the advent of social media, the tables turned for professionals working in the PR industry. All of the sudden, everyone was a publisher. What took weeks to organize – in terms of promotion for businesses and causes – now happened in a blink of an eye. Read More

Even though email campaigns can be personalized and sent to readers with specific interests, it can be difficult to create sales if your subscriber isn’t interested. Fortunately, Facebook Ads offer a great way to grow your email list to get subscribers who are interested in your products and servic Read More

Video marketing continues to change at a rapid pace. Brands are starting to learn that there is more to video marketing than just making a video. This may come as a shock to marketers, but a lot of brands are just getting started using video. For these brands, the idea of putting a plan in place h Read More

E-commerce continues to grow in popularity around the world, as 44% of online shoppers start their buying process with a search engine.

And as such an important purchase channel, you would think e-commerce businesses are ensuring SEO is their most effective digital marketing tool – but that’s of Read More

App icons are the first thing that your users notice as they stumble upon your app. With billions of apps fighting it out for attention in the app store, an app icon have become important differentiators that break the clutter and bring users to your app. They are indeed the first touch point your Read More

Content marketing can feel like a never-ending ordeal.

At the same time, we know content marketing is good for business.

Which is why we find the courage to approach that unnerving blank page week after week, always wondering what we can possibly write to convince our reader to become a custo Read More

In this episode of Business Systems Explored, you’ll learn startup marketing strategy from an experienced content marketer who — by any means necessary — pushed iDoneThis to $500k MRR. He says it’s okay for 90% of your content to fail, tell us the kinds of marketing emails you shouldn’t bother send Read More

There’s a simple truth that many marketers come to understand as they build up a brand: a company’s brand belongs to the community. Yes, we work to build it up and spread awareness, but ultimately it lives and dies in their hands. Read More

If anything typifies the ambitions of modern marketers, it’s the “O” word — omnichannel. We give much lip service to this common goal of engaging customers in seamless and timely experiences across touch points. But, in reality, it’s not so easy to enable these types of ubiquitous experiences acros Read More