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It sucks when you create a process and no one uses it. Here's how to create, track and optimize processes people want to use. Read More

Picture this: you wake up one morning with an amazing idea. You do a little research on it and, by the end of the day, feel a growing sense that this idea of yours has real selling potential. Maybe you even ask your audience directly if they’d be interested in this idea, and they give it a resoundi Read More

How should you perform a site audit? What tools should you use? And how can you best present your findings to attain buy-in? Columnist Janet Driscoll Miller recaps a presentation at SMX West that covered these questions and more. Read More

Over 50 tools to help you optimize your social media activity:Social Networks Influence Behaviour:Humans are super social animals and we thrive best when connecting with other people. New ideas, products and behaviour spread through our social networks. Consequentially social media has massive pote Read More

Private messaging between businesses and consumers on Facebook has come a long way since it was first introduced in late 2011. Many enhancements over the years, including the emergence of Facebook Messenger as an effective channel for business-consumer dialogue, have established Facebook as a power Read More

“2016 is going to be different. I’m going to get into shape, I’m going to read more, and my sales team is going to have its best year ever!” You’ve probably heard something like this before—everyone loves making New Year’s resolutions. But the truth is, year after year, almost everyone fails to com Read More

When Google started scraping answers from web pages and displaying them directly on the search results page for relevant queries, webmasters panicked. “Google is stealing our traffic!” they complained. Read More

In this modern, fast-paced world, anything that saves you time is an advantage. When it comes to marketing, being able to produce great looking content quickly is a time and money saver, plus it keeps you nimble and quick to market. The digital world is ever changing, always coming up with new and Read More

The following is a guest post by Linda Craig. Linda is a content specialist at Assignment Masters writing service. She is currently working on her PhD project and writing articles for pleasure. Feel free to reach her by Twitter. When you take a look at the records for freelance writing hourly rates Read More

Content marketing is built on beautiful principles. Instead of interrupting people’s day to day lives with TV adverts, skyline-blocking billboards and glossy magazine ads, content marketers create useful resources for their customers and for each other. A strange mix of copywriting and journalism, Read More