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Employing Google Drive to store information is a very convenient way to save your information. It has a lot of good features like collaboration, syncing, desktop programs and an ecosystem of apps that work well with it. A good overview of the basics, if you need it, can be found here. You get lots Read More

When a Yelp employee uncovers a difficult working situation, she gets fired for her complaint. Was that the right way to handle it or should Yelp have hugged its haters? Read More

As marketers, we’re always looking for ways to extend the conversation between brand and consumer. That’s what we’re paid to do. Too often though, we think in narrow terms about how to generate brand advocacy online. Read More

Contrary to popular belief, consumers are actually more likely to turn to sources other than general search engines, such as Google, when looking for local businesses. In fact, a recent survey conducted by IDC Research and YP Marketing Solutions revealed that only 36% of queries in search of local Read More

Tired of seeing drips of conversions each day?

Want to start seeing a waterfall of conversions?

Let me tell you about the new trend that is the content upgrade.

If you want to start growing your email list and want to start growing it fast, you’ve come to the right place.

Content upgrad Read More

Here are the tech industry critiques, think-pieces, predictions and opinions that got the Cascade Insights team sharing on Slack this week. The Read Like an Analyst (RLA) roundup is curated by Cascade Insights analysts Philippe Boutros, Colleen Clancy, Jacob Dittmer, Harrison May, CEO Sean Campbel Read More

You see, tangibility is one of the “big four” ingredients that determine whether a behavioural request is likely to be followed. Read More

If you're moving forward and moving fast, you've no doubt heard it: People who look like you aren't qualified to do this work. Your resume is thin. You don't know the right people. You're too young to take this one... Read More

As your team grows and customer needs change, it’s important for leaders to revisit company cultural values and gauge whether they still reflect your mission. Read More

Here is where to mine the best niche keywords. It is best to use these networks to help you come up with keywords for SEO. Read More