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Your organizational structure is one of the most important things that guides your decisions. It is a fundamental part of your vision. Here's why clearly defining your org chart - whether it's flat, hierarchical, or something in-between - helps you maximize your company's effectiveness. Read More

In the past year and till date it seems that every day there was a new app launched or a tool or feature incorporated in web design to make it more functional and interesting. Read More

A big part of the Odigo experience is the little – but mighty – article. Of course, not all of us are expert writers, but you don’t have to be the next J.K. Rowling to write a great Odigo article. A clear idea, a dash of enthusiasm and some basic editing skills are all you need. Read More

Does social media actually have an effect on SEO? The answer is: it can (but maybe not in the way you think!)

In this episode of the popular Here’s Why digital marketing video series, Mark Traphagen reveals three ways you can use social media to enhance your search optimization efforts. Read More

It’s Carb Week on Copyblogger! This week, we have three sweet posts to share with you on how to write content and copy that serves your goals. Read More

A strong social media following is a major form of validation for a brand. It’s a simple way to say hey, we’re popular, well-known, and trustworthy. With the right strategy, social media will also generate revenue.
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Do you know what your SEO competitors are doing, how they rank in Google, and how much traffic they get?

Knowing this information can be the difference between future SEO success or failure. Read More

Instagram released six new Superzoom effects for Stories. Mashable reports that among the new effects are a heart-filled fog with music, paparazzi-like camera flashes, flames, a big red X, and more. An Instagram spokesperson confirms this update isn’t yet available to all users, but it’s expected t Read More

Compliance commentators have recently begun talking about how Artificial Intelligence (or AI) may impact compliance requirements. This may sound space aged: will robots be filling out your OSHA injury records? Hardly, but as some articles note, the ability to process large amounts of data, such as Read More

In the last few years, content marketing has become the marketing approach that all the cool kids are supposed to be doing.

Coca-Cola is doing it, IKEA is doing it, Copyblogger has been doing and talking about it for more than 10 years now. So it’s a no-brainer, right? Read More