If you ever hear that phrase... pay attention. It means that a great opportunity lies just ahead; don't let it slip by! In a recent visit to Red Robin, I ordered a burger and one of their extra thick chocolate milk shakes.
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That seems to happen alot...
Posted by leadingresults under Customer ServiceFrom http://www.leadingresults.com 4653 days ago
How NOT to be a Sales Pest
Posted by leadingresults under SalesFrom http://www.leadingresults.com 4668 days ago
Tired of leaving messages for prospects to see if they are ready to buy yet? The sales person who sends these emails or leaves these voicemails looks, well….desperate. And of course if you’re a buyer on the receiving end, these types of follow-ups are really irritating.
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Content Marketing for Business 101
Posted by leadingresults under Direct MarketingFrom http://www.leadingresults.com 4672 days ago
Content marketing is the art of communicating with your customers and prospects without selling. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. So, how does this differ from the inbound marketing everyone is talking about?
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Make 'em smile, Make 'em laugh!
Posted by leadingresults under Customer ServiceFrom http://www.leadingresults.com 4672 days ago
Accounting software consultants and customers are generally not the “over the top” type, so Sage’s approach to giving people a subtle way to express their humor and “issues” was completely appropriate and keeping in perfect harmony with their audience.
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Sushi at 38,000 Feet, Please
Posted by leadingresults under Customer ServiceFrom http://www.leadingresults.com 4689 days ago
Why don’t they sell sushi on the airplane? Flying home from Chicago, at dinner time, the only thing they could offer me was a snackbox of raisins and cheese.
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Why do you do what you do (wdydwyd)
Posted by leadingresults under MarketingFrom http://www.leadingresults.com 4700 days ago
There are 4 pillars to a successful marketing strategy. Wydwhyd is one of them. The other 3 are here too.
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Why is there a Harp in the grocery store?
Posted by leadingresults under MarketingFrom http://www.leadingresults.com 4714 days ago
Seriously.... If you are going to put a harp in your store, you really should have a good story for it. Find out what different employees told a customer.
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Net Promoter is a Great Measure, but….
Posted by leadingresults under Customer ServiceFrom http://www.leadingresults.com 4714 days ago
Net Promoter surveys can be really helpful but you can easily make the scores worthless. Don't poison the well by asking for scores or explaining the scale.
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Why What You Want to Say About Your Brand is Meaningless!
Posted by leadingresults under MarketingFrom http://www.leadingresults.com 4717 days ago
In this post, Dan Kraus points out that social media changes the rules of brand marketing - "There is less opportunity to suck because you will get called on it." Read on for the entire post.
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“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”