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What are you doing to retain your customers and keep them happy? It costs a business about 5-10 times more to acquire a new customer than it does to sell to an existing one, according to Inc. In addition, current customers spend 67% more than new ones. One of the best ways to keep customers coming Read More

In order to keep customers engaged – and attract new prospects – company websites need to be optimized for mobile. Here are four steps you can take to start transitioning to what President Obama is requiring of federal agencies. Read More

You’ve probably heard the expression “content is king.” This is especially true when writing compelling marketing copy. Here are 10 strategies to make your content shine. Read More

One of the biggest challenges of being a small business owner is keeping the financial side of the house organized. Here are 5 simple things you – as a small business owner – can do to help keep your finances in order. Read More

Have you been struggling to make all of your online applications work together? Are tasks like synchronizing posts, sharing data, and managing all the content coming in starting to overwhelm you? Ifttt is a new web service that helps you automate social media tasks by setting rules and combining yo Read More

Earlier this week we wrote about Customer Relationship Management (CRM) systems and how to chose the best platform for your business. Today we’re going to focus on what the future of CRM software holds. Tech News World is predicting many changes in the CRM world in 2012, including enhanced social m Read More

Until recently retailers and business owners haven’t had too much trouble marketing to different generations. It’s the new generation – the Millennials or Generation Y – that stump businesses that are trying to reach this audience. Lets take a look at the Millenials and the best strategies to get t Read More

One of the keys to staying sane as a small business owner is developing a system to manage customers and communication efforts. This is especially true if you do not have a large marketing and customer service staff. Fortunately Customer Relationship Management (CRM) systems were developed to help Read More

Video is one of the most popular tools for online marketing these days. This is likely due to the fact that technology has become simpler. Anyone can create an online video through a flip video player, iMovie, or their personal computer. And then there’s YouTube, which sees 4 billion video views gl Read More

We have written before about the power of store signage and how it drives traffic into stores and generates sales. And now, thanks to FedEx Office, we have great statistics to boot. FedEx recently conducted a survey of 1,000 consumers to gauge their opinions on whether signs matter. Lets take a loo Read More