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In my last post I talked about the basics of local search — where to list your business online. Once you have your basic listings on google places, yelp, yahoo local, and bing local, you can do more to optimize your web presence for local searches. Today I’m going to discuss finding the right keywo Read More

Are you ready for summer? The season of sand, sun and fireworks does not actually begin until June 20. But it’s a long-standing tradition that Memorial Day weekend marks the beginning of the summer season. Here are four tips to make sure you have a happy and prosperous Memorial Day weekend. Read More

You are probably familiar with the expression that guides real estate: location, location, location. In today’s world of marketing and the increasing trend toward mobile, we may soon find ourselves uttering the phrase, Keep it simple, simple, simple. Read More

Anyone who has done a Google search in the last two years has probably noticed their search engine results page looks different. No longer is the Search Engine Results Page (SERP) filled with lines of text. Many results now contain rating stars, images, and vital information. These data-rich result Read More

Companies understand that blogs mean business and this tool is one of the most effective ways to build a brand. Hubspot noted that 58% of companies claimed that their blogs helped them gain credibility within their specific industry. Lets take a look at four reasons a blog will become your store’s Read More

Spring has sprung. And with it brings a host of holidays ripe for gift giving including Mother’s Day, Father’s Day and the graduation season. So how can you – as a retail store owner – turn the spring holidays into a profitable season? Lets look at a five ways you can make the most of spring busine Read More

Smartphones are now shoppers’ “go to” resource for finding the best-priced products. It is not uncommon for Suzy Shopper to be eyeing a price tag in a retail store, while at the same time, comparing the amount to an online shop. Read More

Shoppers perusing through malls and retail outlets are usually doing the same thing — glancing at store window displays. It’s no secret that the more exciting and inviting your display looks, the more likely the customer is to venture inside and shop. What’s the secret to creating eye-catching disp Read More

Not sure what a loyalty program is and how it can help your business? Quite simply, it is a process of offering customers incentives and rewards for continuing to shop at your store. Let’s take a look at some great ideas for customer rewards programs that you can use to retain shoppers. Read More

Now more than ever, it is crucial to make sure your customers are satisfied with your store and service. Online customer surveys are a great way to gauge consumers’ attitude toward your store. Lets look at five ways to ensure you get the most from your customer satisfaction surveys. Read More