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There’s a lot of buzz being generated about which email marketing services is the best to use. The two services gaining quite a bit of attention are Constant Contact and MailChimp. Let’s take a look at the two systems with the goal of helping you decide which program will work for your needs. Read More

By now you have probably visited several company Facebook pages and noticed the new timeline format. (March 30 was the mandatory “switch-over” day for business pages.) Many users love the new format while others are having a hard time keeping up with the changes. So why did Facebook make the chang Read More

It’s not easy being small. But it often has its advantages, especially when it comes to entrepreneurship and business. Many entrepreneurs these days are thinking about whether to stay a small business or expand. There are certainly advantages (and disadvantages) to both. On his blog recently, Seth Read More

Have you filed your 2011 taxes yet? April 17 is not far away. For all you small business owners still looking for deductions and credits, here are great tips and often overlooked expenses that you can use to ease the pain of filing business taxes. Read More

Did you know that 26 million U.S. small businesses are not accepting credit cards? And with more and more Americans not carrying cash in their wallets, the question we need to ask is: how are retail purchases being made? The answer is the latest trend in technology and sales: mobile payments. Read More

Who couldn’t use a few tips and tricks to get sales up these days? As the second quarter of 2012 begins, we put a few tips together to help you improve sales in your store. Read More

Over the past decade, business owners have been hit fast and furious with new social media marketing must haves.These avenues have been taking an enormous amount of time and resources away from focusing on traditional marketing, such as print media and radio. In addition, SEO (search engine optimiz Read More

More than ever in today’s economy, it is critical to understand what motivates people to whip out their wallets and make a purchase. What’s the best way to drive traffic into your retail store or business and keep sales strong? Read More

Pinterest is the newest social media site getting lots of buzz. It is designed as an online forum that allows users to “pin” images to their virtual bulletin boards. Businesses – retailers especially – have been quick to catch on to the power of Pinterest and what a phenomenal marketing tool it can Read More

When you’re creating store signs and displays, the overall goal behind these marketing efforts is to sell, or motivate buying. So other than words, the images you use are essential elements of signage that should always convey a message. What images motivate selling? Here’s a rundown of images and Read More