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Subtle seasonal marketing can work with store signs and Points of Sale displays. Here are a few examples to get you thinking of how you can advertise holidays without being obvious. Read More

Retailers know that it’s not enough just to throw up a banner or sign to advertise a great in-store special. You also have to pick the materials that sync with the marketing medium. This is why it is critical to know your options when buying signs and displays. Read More

Quick Response (QR) codes are not new. These are the digital squares that are found nearly everywhere. Users scan the code with their smartphones in order to visit a website that contains exclusive information. What retailers are now discovering is that QR codes can be used to enhance the in-store Read More

You are a retailer who knows you need signage to generate awareness and sales for your store. You’ve gone to a store sign manufacturer and have selected your design and are ready to order. But wait! Did you know there is still more that needs to be done after you’ve identified the sign and design y Read More

Google+ is the latest platform to hit the social networking ecosphere. The online tool has more than 90 million users and is growing every day, especially among businesses that are realizing its potential. According toPC World’s Business Center, Google+ has been optimized for business since its inc Read More

There’s a new website on the social media block that’s drawing quite a bit of attention. Pinterest is an online pin board that allows users to save or “pin” images to their virtual bulletin boards. While Pinterest hasn’t hit the number of users on Facebook or Twitter, it is steadily gaining popular Read More