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What is it about the smell of fresh pine, cinnamon sticks and vanilla sugar cookies that gets people in the holiday mood? These classic Christmas scents are enough to bring out the shopper in nearly everyone. And there’s good reason for it — there is an entire psychology behind what motivates peopl Read More

Video is one of the most popular tools for online marketing these days. In fact, 24 hours of video is being uploaded every minute, and 500 million unique visitors generate 92 billion page views each month. Business owners are taking [...] Read More

Are you ready for the 2012 holiday shopping season? With Black Friday only three weeks away, retailers are quickly preparing for the onslaught of shoppers. But this year’s holiday shopping season may be quite different from what you expect. To [...] Read More

While it’s true that businesses and retailers are using social media to promote services and products, email is still one of the most effective marketing strategies. The Direct Marketing Association (DMA) concluded that in 2011, email marketing’s ROI was $40.56 [...] Read More

Thanksgiving is not just a day for eating turkey and gathering with family anymore. This traditional American holiday has now become one of the busiest days of the year for email marketing. In fact, 80% of major retailers will send [...] Read More

Who you are in the online community has become reality in the business world. Even if the perception on the Internet is fiction, how the world sees you and your business is often considered reality. And these days, your identity in the online marketplace can make or break your business. Do you know Read More

When you hear the name Nike, what comes to your mind? Swoosh, Michael Jordan, “Just do it,” and many other wonderful athletes who have represented the company. But Nike is more than a word; it’s a brand. The Nike swoosh is a symbol of excellence and the company is dedicated to bring inspiration and Read More

There has been much buzz in the online community recently about Facebook’s changes to its EdgeRank algorithm, which now takes the quality of content into consideration when you post to your page. Thus the page reach (the number of people [...] Read More

Business-to-business (B2B) marketers have a tough job. These individuals are constantly looking at new ways to promote a company’s product to other companies with the ultimate goal of selling those services. While B2B marketing is often considered tougher than business-to-customer (B2C) sales, the Read More

Still struggling to get more viewers on your business Facebook page? Here’s something you might not know: the new EdgeRank algorithm on Facebook now takes quality of content into consideration when you post to your page. Your page reach (the number of people who see the post) will increase or decre Read More