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One of the most newsworthy events to hit the web recently is the launch of Google’s new tool for small businesses and and start-ups: Google for Entrepreneurs. This new platform brings together all the Google programs and partnerships worldwide that benefit businesses. The site offers access to onli Read More

You have your company’s Twitter account set up and you’re constantly sending out tweets and following trends. So now what? In order for your social media endeavors to be successful, it’s best to have a plan in place to evaluate your Twitter reach. How do you determine how far your tweets are going Read More

A great customer is not only someone who spends time and money at your business, but she also gives you a great review and refers your company to friends and family. How do you continue wooing existing customers to keep them loyal patrons? Here are three tips for creating the red carpet experience Read More

No matter how big social media becomes or how many apps are released for mobile devices, it’s safe to say that email marketing is not disappearing in the near future. Given the fact that email is here to stay, it is critical to continue growing your email subscriber list in order to keep current cu Read More

With the start of the holiday shopping season set to begin the Friday after Thanksgiving, you may think you have plenty of time for Black Friday preparations. Think again! If your store is planning to use the allure of the day to do big sales, you need to start preparing sooner rather than later. H Read More

Nobody wants to be charged more, even if it’s for convenience. So if you are a company planning to pass along the surcharge to customers, here are three ways you can make this transition a little less stressful for your loyal buyers. Read More

In today’s working world, business moves at the speed of light. This often means business owners are relying more on mobile devices to act as virtual offices and assistants. If you are a smartphone user, you probably have waded into the app market looking for tools to make your life easier. Here ar Read More

It may be only September, but holiday marketing planning is in full effect. Every year there are trends to follow and new avenues to explore. A quick look at the landscape will show you what worked with holiday marketing in 2011 and what is trending this year. Here are three tips to start integrati Read More

Knowing that content curation can help establish your business as an expert, how does one go about pulling together content without easily getting overwhelmed by countless articles on the Internet? Here are five tools available that will help you find great information, put it together, and create Read More

Infographics are everywhere! These new graphic stories distill complex sets of information into easy-to-understand visuals. They are fun to look at, and easy to comprehend. But to anyone who has been working on site tags and back links, their SEO value might seem insignificant because infographics Read More