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Holidays are a great time to pull out the marketing stops. Independence Day – the quintessential summer holiday – is no exception. There are so many ways to create amazing in-store displays and décor that will draw customers in and bring them back for the next seasonal milestone. Retail Sales, Mark Read More

One of the best ways to meet new clients and find referrals is through networking events. But it’s not enough just to show up to a mixer and expect business to come to you. There are so many great business networking tips available that will help you make the most out of your next event. Here are f Read More

We’ve all heard the phrase that time management is the key to success, especially if you’re a small businesses owner. You can read every time management entry on Google and get enough advice to make your head spin. But until you are able to customize a personalized time management approach, it may Read More

While you may be successfully using aspects of cloud computing, there is a host of other cloud systems you can integrate into your business practices that will make your company easier to run. Let’s take a look at the definition of cloud computing and the advantages it can have for your business. Read More

Searching for content has become a whole lot easier with rich snippets. Most search engine results show listings that utilize a rich snippet, or put simply, more than just the site link. Major manufacturers use rich snippets to show images, pricing, reviews and more. Bloggers are including head sh Read More

As a retailer and business owner, you spend a lot of time developing your product line, attending to every detail, and designing each piece for functionality and beauty. Communicating all of your hard work often comes down to a single photo on your product page, and this can mean the difference bet Read More

It’s no surprise that inventory is one of the top expenses for a small business. Your aim is to have exactly what people want and need the moment they walk in your store. However excess inventory can mean the difference between a profitable business and one that shuts its doors. If you are lucky an Read More

One of the most commonly used tools by businesses is email marketing. And while social media and text messaging are becoming popular methods for reaching customers, email is certainly alive and well as a messaging technique. Let’s take a look at AWeber, an email program that is quickly gaining buzz Read More

Summer is here. While the kids are out of school, swimming in a refreshing pool and sipping icy drinks may be the only things your customers want to think about. So how do you – as a retailer or small business owner – compete with sandy beaches and looming vacations? If you can’t beat them, join t Read More

As a small business owner or entrepreneur, you want to identify yourself in a creative way while distinguishing your business from competition. As you start designing a website, business cards and marketing collateral, it is easy to get caught up in the elements of branding rather than the brand me Read More