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Your ultimate guide to web fonts in email, including how to use them, where to find them and which email clients support web fonts in email today. Read More

A few years ago, the idea of opening up your home to a stranger (or staying in a stranger’s home) in a foreign city or country wasn’t something very many people would gamble on. But Airbnb built their business on exactly that: Connecting those with spare rooms, couches, or apartments with those loo Read More

As consumer attitudes toward spam continue to shift dramatically, it’s up to marketers to equally shift how they build their emails and run their marketing programs. Research Director Chad White teamed up with CMO of Fluent Jordan Cohen to discuss their findings in our most recent webinar. Read More

In the 40th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez talk about the Gmail iOS update, emoji support in email, Outlook-specific CSS, and more. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. Read More

Despite millennials having a reputation for being different from everyone else, their email behavior is very similar to that of older generations when it comes to the things that drive them to unsubscribe and report emails as spam.

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Even though an unsubscribe may seem like a marketer’s worst nightmare, unsubscribes can be a good thing. The alternative, being marked as spam, is much worse. Here’s why. Read More

In a crowded inbox, emojis can help make your email stand out. But be careful! Not all your subscribers might be able to see them. Especially older operating systems only offer limited support for emojis. We take a detailed look at how different clients and operating systems render emojis. Read More

In last month’s Community Contest, we asked Community members what their winning subject line and preview text combos were, the strategy they used to come up with them, and how this affected the success of the campaign.

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When creating emails, we focus on building the best email for our audience. That often manifests itself in content curation before designing and creating the email. Email file size and email load times. Read More

You’ve spent hours planning out your next campaign, designing the perfect email, and running copy and images through various rounds of edits and approvals. Now it’s time to test and send your email.

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