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If you’re in any way involved in email design, you know that building a great email isn’t easy. Between choosing the appropriate layout, header weights and font, content, and more, a lot goes into building each campaign.

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Every month, we track opens from more than 1 billion emails sent using Litmus’ Email Analytics and share the trends we observe in various email clients and environments for email client market share. Read More
Seventy-seven percent of B2C brands have adopted mobile-friendly email design approaches, up from 56% a year ago, according to joint research between Litmus and Salesforce into mobile-friendly trends. Read More
When brands think of optimization, efforts tend to favor search engines for getting found and websites for generating leads, i.e. email addresses.

But what happens once you’ve generated those leads?

As the number of emails sent each day continues to rise, and the number of environments your s Read More
Consumers’ adoption of mobile devices has consistently outpaced brands’ ability to deliver mobile-friendly experiences, but major progress has been made over the past year. Read More
In the 26th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez discuss new table structure and layout techniques for email as well as the new beta of Dreamweaver CC. Be sure to follow along and join in the discussion on Twitter using #EmailDesignPodcast. Read More
Today, we’re thrilled to announce a new partnership with Movable Ink, the global leader in contextual email technology. Read More
Email serves as an important tool to increase lead generation and nurture prospects through the funnel. But if you’re not optimizing for readers on mobile devices, you may be missing out. Read More
The first half of 2016 has seen plenty of changes in the email world. For an industry that’s constantly fighting rumors of death, there’s a lot of activity happening! Watch the video to get an inside scoop. Read More
Between one-off marketing sends, recurring newsletters, transactional emails, and more, there are seemingly countless emails that you’re responsible for building. It can be incredibly time consuming to code each one, even when you use a template. That’s why we created Partials, a method for you to Read More

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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!